Multichannel
Activation

Strategy to Execution, Streamlined

Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment.

How We Help

MarketBridge helps clients connect strategic first-mile objectives with effective last-mile implementation, making ideal marketing and sales motions a reality.

Operationalize rigorously measured tactics to achieve business goals
Execute multi-channel strategies, meeting customers where they learn, shop, and buy
Maximize existing customer relationships with data-driven cross-sell and retention plays
Seamlessly marry up-funnel marketing activities to sales actions to drive revenue growth

Featured Content

Cross-Selling at Scale: Optimizing Sales and Marketing Motions for Account Growth

Acquisition is three to fives times more expensive than cross-selling to existing customers. Still, many organizations struggle with cross-selling at scale because of data silos, organizational divisions, and lack of alignment between sales and marketing. With over 25 years’ experience executing best-in-class sales engagement programs, we will help you to build a scalable cross-sell engine.

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Two Slide Preview_Cross-Selling at Scale

More Insights from Us

Digital Advertising 2020: A Lot More Quality Digital Eyeballs

November 3, 2020

Of all of the emergent phenomena that have occurred over the past nine months, one that hasn’t gotten much press is the dramatic increase in the supply of quality digital impressions. There isn’t a published source measuring this very real metric—it has to be triangulated between total impressions, e-commerce sales, click-through rates, and prices—but marketers across many categories know that digital marketing is killing it right now...

Executing Customer Retention in Times of Disruption

June 17, 2020

We are living through an era of ‘what’s old is new’ as it relates to retention. While executives have always understood the value of keeping loyal customers, massive market transformations have raised the stakes and forced what often was a behind the scenes ‘autopilot’ type of effort to a critical front and center strategy. Retention efforts without customer data and insights fly blind, and the best data and insights are useless if not linked to prescriptive retention execution plays...

Reboot Customer Retention: Using Data to Idle Defection Risk

May 26, 2020

Most companies can expect the inevitable, 10-20% YoY attrition of existing buyers. But under pandemic circumstances, businesses can’t risk any additional loss furthermore making “the customer experience” an important area of scrutiny. Join us on Thursday, June 11th at 3:00 PM ET as we cover the specific data points needed to predict at-risk-buyers and improve CX.

Why MarketBridge is Different

Rooted in Science

Every recommendation we make is data-driven—from profiling, to diagnosis, to targeting, to measurement.

An Extension of Your Team

We work as a strategic consultant or as an extension of your team, depending on your needs—with the ability to scale up or scale down depending on circumstances.

Technology Agnostic

We leverage your existing marketing technology investments, and aren’t in the business of installing yet another tool.

SPEAK WITH OUR TEAM OF EXPERTS

Our Offerings

Analyze & Recommend

Marketing operational assessment
Marketing model design

Design & Build

Marketing activation plan
Contact strategy
Account-based marketing plan (ABM)

Manage & Optimize

Direct marketing strategy and program management
Lead generation marketing strategy and program management

CONTACT US

Multichannel
Activation

Strategy to Execution, Streamlined

Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment.

How We Help

MarketBridge helps clients connect strategic first-mile objectives with effective last-mile implementation, making ideal marketing and sales motions a reality.

Featured Content

Cross-Selling at Scale: Optimizing Sales and Marketing Motions for Account Growth

More Insights from Us

Digital Advertising 2020: A Lot More Quality Digital Eyeballs

Executing Customer Retention in Times of Disruption

Reboot Customer Retention: Using Data to Idle Defection Risk

Why MarketBridge is Different

Rooted in Science

An Extension of Your Team

Technology Agnostic

Our Offerings

We Can Help Breakthrough

Subscribe to Our Insights

Read Our Latest

Who We Are

Who We Serve

Insights & Expertise

Multichannel Activation

Strategy to Execution, Streamlined

Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment.

How We Help

MarketBridge helps clients connect strategic first-mile objectives with effective last-mile implementation, making ideal marketing and sales motions a reality.

Featured Content

Cross-Selling at Scale: Optimizing Sales and Marketing Motions for Account Growth

More Insights from Us

Why MarketBridge is Different

Rooted in Science

An Extension of Your Team

Technology Agnostic

Our Offerings

We Can Help Breakthrough

Subscribe to Our Insights

Read Our Latest

Who We Are

Who We Serve

Insights & Expertise

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Multichannel
Activation