An Ethnographic Approach to Drive Customer Loyalty

Today’s companies are investing heavily into perfecting the design of their product or service. But what often slips through the cracks is the importance of a well-designed experience – from purchasing, to getting support, to even returning. These experiences are just as or more important than the product design, and friction points in the experience can greatly impact customer loyalty. Are you aware of the friction points in your customer experience?

5 Actions for Success in the XaaS Subscription Economy

In an on-demand, 30-minute webinar, Mike Kelleher and Brice Chaney, our technology vertical leaders, provide summary commentary and discussion around our report “5 Emerging Strategies to Win in the Subscription Economy.”

Key Strategies To Win Over SMB Benefit Buyers

Employees today are demanding more and more out of their benefits package. MarketBridge conducted a multi-faceted research study on workplace benefits with business owners, HR buyers and employees. In surveying over 300+ SMB employers and employees…

5 Emerging Growth Strategies to Win in the Subscription Economy

For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking their go-to-market methodologies. To identify which strategies will move the needle, you need in-depth market research on top tech contenders, market issues and pressing challenges.

Why the Ancillary Insurance Market is About to Boom, and Only Some Will Have Competitive Advantage

Offering a health plan is no longer enough. Today’s employers are adding dental, life, long-term disability and other innovative ancillary benefits in order to attract and retain the best talent in the tightest labor market in years. This means brokers and carriers need to follow suit for immediate and longer-term revenue opportunities.

Ancillary Benefits Digital Listening Report

In this excerpt, MarketBridge highlights critical competitive and go-to-market insights as carriers, brokers and insurance industry disruptors try to take a cut of the growing demand for integrated healthcare.

Edge Computing Report

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses…

How Simply “Watching Your Buyers” Can Increase Retention Rates

One of our clients recently came to us with an issue that we immediately diagnosed as a friction problem. A product had been conceived and built which should have been selling well, but uptake was slow. There was nothing functionally wrong with the product; it did what it said it did, and it filled an […]

Using Digital “Intelligence” To Source Vertical Opportunities

NOTE:  This is part of a blog series entitled, “The Six Chapters of the Social Insights Story.”  You can read the intro here. All of us know what it’s like to drive at night in a dense fog. Given the obscurity and lack of clarity in front of us, we use various bits of information to help […]

The “Climate Change” of B2B Payments

A recent Gallup Poll showed that while a majority of Americans believe in man-made climate change, it is only a minority that believe they will personally be affected. While there are significant variations along political lines, an average assessment found that only about 45% of people had any concern that they would personally be impacted […]