How to Navigate Sharp Changes in Consumer Behavior Using Data – Big and Small

The essential ways we live and work have changed virtually overnight. As a result, companies are monitoring and assessing what consumers are doing at heightened new levels. Here is how integrating big data and small data insights lead to top-line growth…

The Cookie-pocalypse: Understanding the Implications for Digital Marketing and Customer Experience

How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience…

Customer-Centricity: Definition, Challenges, and Solutions

In this article, I’ll walk through the history of customer-centricity, and how digital technology has ushered in a new era of customer-first marketing and support—at least potentially. I’ll then walk through some of the technological and people-related challenges companies typically face as they attempt to become truly customer-centric, and the solutions that we’ve seen work to get to real results.

Conducting a Data Audit to Prepare for Digital Sales Transformation

A foundational data understanding can ultimately make or break your transition to systematic sales decision making. Here are 9 actionable tasks to help you prepare for digital sales transformation.

Episode 6: Building a Scalable Cross-sell Intelligence Platform

The Killer Slide Series on Data-Driven Revenue Growth In Episode 6, MarketBridge’s CEO discusses how to build a scalable cross-selling engine by applying machine learning and analytics in making sales and marketing decisions. Businesses’ existing customers expect sales reps and marketers to deliver more personalized outreach than ever before. With the hundreds of data points […]

5 CEO Principles for Developing an Applied Analytics Strategy

Image: Hunter Haley As both topics of AI and Facebook data usage gain greater attention from the media, customers, investors, and regulators, it’s time for CEOs to get deeply engaged in an Applied Analytics Strategy. So what is an Applied Analytics Strategy? Applied analytics is about the strategic use of data for decisions within a […]

Secret Sauce to Growth in B2B Communications – Intent Data

Communications businesses are leading the charge in the B2C consumer space. Understanding consumer needs and the buyer journey is no new news to leaders in this space… But from the B2B side of the business, resonating amongst SMB and enterprise clients can be a bit more difficult – the challenge is reaching the right decision […]

“Big Data” & “Big Content” are Sales & Marketing’s Best Friends

The demand for “big data” and “big content” to better acquire, retain, and cross-sell B2B customers is growing rapidly. Since 2010, most B2B companies have made significant investments in four core types of customer engagement platforms: CRM (e.g. Salesforce) Marketing automation (e.g. Eloqua, Marketo) Content management (e.g. Adobe) Social media (e.g. Linkedin) These platforms have […]

From Marketing to Sales: Why Data is Glue

We recently worked with a client in which their marketing-to-sales hand-off process was far from perfect. In fact, many of their marketing investments were going straight to the trash bin. First, sales believed marketing’s leads were unqualified and as a result, they did not proactively follow-up on MQLS. Second, with incomplete or low information, sales […]

Why Your Sales Game Is Lacking & How to Play Ball

It’s no “breaking news” that many of your buyers are online. And by now, I’m sure you are too – between marketing automation, social media and more, we all are digitally invested. Despite the digital migration of your buyers and internal business teams, there is still a disconnect; online marketing activities aren’t translating into insights […]