Planning for a Successful Drip Campaign
Our team of campaign strategists assembled this checklist to help you navigate the ingredients necessary for success. Download the eBook for our 5 steps to planning your next drip campaign:
The Retail Revolution: 5 Ways to Adapt, Survive, and Thrive
/in Channels Retail and Distribution Article Marketing Programs /by Alejandra MontañoWith the rise of e-commerce and the decline of the shopping mall, the last two decades have seen massive shifts in the world of retail. Consumers are migrating online and demanding more from their purchases: lower prices, faster shipping, sustainable practices. Amazon looms large and threatens players at every stage of the supply chain as […]
MarketBridge Research: The Best B2B Marketing List Providers
/in Data, Lead Generation Survey Marketing Programs /by MarketBridgeObjective We are trying to understand the best B2B lists for acquiring new customers. We are interested in lists used to conduct email, direct mail, and telephone campaigns, across small business to Large Enterprise. We are asking B2B marketers to rate the effectiveness, accuracy, breadth, and cost of various list providers. Once the data are […]
3 Core Components of Successful Content Personalization
/in Content Marketing Article Marketing Programs /by Melanie RussoWhat is content personalization? Put simply, content personalization is the process of delivering the right message to the right person at the right time. Unfortunately, a content personalization strategy can be challenging to define and even more challenging to implement successfully. According to a recent survey from Adobe, 77% of marketers report real-time personalization is […]
Episode 6: Building a Scalable Cross-sell Intelligence Platform
/in Cross-Selling Video Marketing Data Management, Marketing Programs /by MarketBridgeThe Killer Slide Series on Data-Driven Revenue Growth In Episode 6, MarketBridge’s CEO discusses how to build a scalable cross-selling engine by applying machine learning and analytics in making sales and marketing decisions. Businesses’ existing customers expect sales reps and marketers to deliver more personalized outreach than ever before. With the hundreds of data points […]
6 Step Framework for Marketing Content Optimization
/in Content Marketing Article Marketing Programs /by Andy HasselwanderIn today’s marketing landscape of channel proliferation, ultra-savvy buyers, and chronic shortages of time and attention, investing in really good content might be the highest ROI decision a CMO or CRO can make. Really good content performs in a non-linear way, but what is it that makes that “one piece” drive ten times more eyeballs […]
How to Turn the Content “Thermostat” Down
/in Content Marketing Article Marketing Programs /by Lane DouglasI finally justified to my wife why I bought $200 Nest thermostats a year ago… After receiving a heating bill that was double what we were expecting, I jumped into the metrics that Nest thermostats provide. Immediately I saw the problem… the heat was coming on repeatedly during the night (see Energy History below) during […]
3 Harsh Realities Every Marketer Faces When it Comes to Content… and How to Solve Them
/in Content Marketing Article Marketing Programs /by MarketBridgeContent is king… or so they say. But the hardest part is effectively measuring it’s return on investment. Whether you are in manufacturing, technology, healthcare, banking, or another industry, the problem is apparent. A recent study from Sirius Decisions states companies are spending tons of money on content; small companies – $175,000, medium companies – […]
Why FinServ Businesses Need To Rethink Content. Period.
/in Content Marketing Banking and Insurance Article Marketing Programs /by Bill SheldonAs virtually every marketer has heard, producing great content helps drive awareness, builds trust with customers, and improves lead conversion. For FinServ, Content Marketing is critical to building relationships and trust, and helping to educate customers on what are often very complex product offerings. But, knowing WHAT to share out of all of the types […]
Your Leads – Rotting Away Like Week Old Fruit…
/in Lead Generation Article Marketing Programs /by MarketBridge“Big data,” “predictive analytics,” and “lead nurture” are all the buzz when it comes to go to market strategy…. So, you, not wanting to fall behind in the digital sales and marketing world invested in some pretty cool solutions that should help you gather more leads and close more deals: Marketing automation tools – analyzes […]