6 Step Approach to Reinvigorating Your Competitive Positioning – Part 1

As tech competition heats up, those that innovate and work faster, better or cheaper, may win, yet while they focus on reinventing or optimizing what they bring to market, businesses that focus on how to position their solutions might be more successful in attracting buyers. In our latest whitepaper, we highlight seven principles of how […]

9 Requirements for Effective Cross-Selling in Financial Services

As a part of their Future of Financial Services series, the World Economic Forum recently released a comprehensive and far-reaching report on the “New Physics of Financial Services” and the impact that digital transformation and the rise of Artificial Intelligence is having on the financial services ecosystem. There is no doubt that these trends will […]

MarketBridge Wins Two Gold Stevie® Awards In 2019 For Sales & Customer Service

LAS VEGAS, NEVADA – February 25, 2019 – MarketBridge was presented with a Gold Stevie® Award in the Sales Training Practice of the Year category and a Gold Stevie® Award in the Incentive, Rewards, or Recognition Provider of the Year at the 13th annual Stevie Awards for Sales & Customer Service Friday night.

How to Take an Omni-channel Approach to Sales Enablement

Today’s typical buyer journey was best described as, “…a big bowl of spaghetti,” at the Gartner Sales and Marketing Conference in Las Vegas. Thanks to constant innovation in digital and mobile technology, buyers now have the freedom to self-serve by researching information online and engaging with industry analysts, SMEs, and other influencers.  The real game-changer […]

How Sales Content Can Create a Consistent Experience for Tech Buyers

Every organization understands the importance of offering consistent products and services, but most don’t understand the role content can play in delivering a consistent customer experience. Consistency encourages regularity and reliability, which in turn makes customers feel safe and open to building a long-term relationship with you and your product or service. A study by McKinsey […]

MarketBridge Research: 2019 Sales Enablement Trends, Challenges and Opportunities

Objective MarketBridge is asking today’s high-growth companies about the sales enablement trends, challenges and opportunities they see heading into 2019 – from measurement to management to collaboration – to be included in our 2019 Trends Report. The 23 question survey is free, and the results are anonymous. Once the data is collected, we will report […]

Creating a Consistent Customer Experience with Sales Content

Every organization understands the importance of offering consistent products and services, but most don’t understand the role content can play in delivering a consistent customer experience. Consistency encourages regularity and reliability, which in turn makes customers feel safe and open to building a long-term relationship with you and your product or service. A study by […]

Content + Sales = The Perfect Match for Marketing ROI

If you think back to middle school, getting that girl/guy to say yes to that first date meant you had to put yourself out there. Remember that nerve-wracking process? Passing a cheesy note through a friend (“Do you like me? Yes or No?”) amounted to nothing, because how could you possibly get that guy/girl to […]

“Big Data” & “Big Content” are Sales & Marketing’s Best Friends

The demand for “big data” and “big content” to better acquire, retain, and cross-sell B2B customers is growing rapidly. Since 2010, most B2B companies have made significant investments in four core types of customer engagement platforms: CRM (e.g. Salesforce) Marketing automation (e.g. Eloqua, Marketo) Content management (e.g. Adobe) Social media (e.g. Linkedin) These platforms have […]

Riddle me this: How many apps does it take to make a Sales rep productive?

We were working with a client recently that had over 10,000 global field and inside sales reps. We were amused, but not surprised, when we discovered there were over 10+ different software and customer intelligence tools available to a sales rep to “drive productivity.” Of course, any good sales rep knows that the fastest way […]