Getting valuable farmland for free. Striking it rich mining gold and silver. Accessing acres and acres of lumber cheaply. Spreading out and ranching hundreds of heads of cattle. These were just a few of the compelling reasons why thousands of Americans walked the 2,200-mile Oregon Trail in the mid-1800s and headed west. Yet millions of […]
Behind Every Successful Lead Nurture Program is Segmentation We all know that content is King, but how do you decide what content to use to support your lead nurture campaigns? That’s where segmentation comes into play. Organizations are often challenged with not only generating demand and interest with leads in a highly competitive marketplace, but […]
Regardless of the details of your business, your email marketing program is undoubtedly a vital component of your go-to-market strategy. In today’s world of over-sending, increasingly intelligent SPAM traps, and fierce competition, it’s harder than ever to break through the clutter. You’re not the only one trying to figure out how you get subscribers, how […]
Welcome back to our third installment of 15 Recommendations to Improve Your Web Analytics. In the last two weeks, we laid out our first six recommendations, and this week we continue on with suggestions seven through nine. By now you should be ready to begin tagging. Here are customized tagging options and plug-ins. Web Tagging […]
Leads are an integral part of any salesforce strategy. Without leads the process stumbles, relying on only chance and fortune. Fostering leads is a great way to take control of your sales force, relying on expertise instead of luck. Fostering leads can be a time-consuming and challenging endeavor. It’s difficult for a sales staff to […]
A recent Ascend2 study asked 375 marketing, sales and business professionals about the tactics they use to generate demand[1]. Both content marketing and email marketing came out on top as THE most effective lead generation and lead nurturing tactics. Even though marketers continue to focus on content marketing, according to the study nearly half (48%) […]
We’re continuing our highlights of the 13 key components to creating a great community to recruit, nurture and convert your customers – all with a game day twist. Today, we’re wrapping it up with the last 4: 11. Concessions One of the best parts of the game: the delicious concessions served. And once you finally […]
A few years ago, I met a well-educated, highly intelligent, and extremely creative man in essentially the middle of nowhere. He and his two PHD buddies had traveled by RV from New York to Nevada motivated by the sole purpose of sharing their art with complete strangers. I, was one of those strangers. The night […]
In last week’s post, we kicked off our 5-part series of 15 Recommendations to Improve Your Web Analytics. Click here to revisit the first post. It outlines our first three recommendations to improve tracking and accurate measurement for your website, or continue reading below for our next three recommendations in the series. Once you’ve set […]
Henry Ford once said, “Any customer can have a car painted any color that he wants so long as it is black.” He said that as he rolled out the Model T which had a major revenue impact on the automobile assembly process. Eventually Ford’s Model T evolved into other cars—taking on many colors, shapes, […]
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