Episode 6: Building a Scalable Cross-sell Intelligence Platform

The Killer Slide Series on Data-Driven Revenue Growth

In Episode 6, MarketBridge’s CEO discusses how to build a scalable cross-selling engine by applying machine learning and analytics in making sales and marketing decisions. Businesses’ existing customers expect sales reps and marketers to deliver more personalized outreach than ever before. With the hundreds of data points available across systems and technologies, “getting to know” each cross-sell prospect requires tons of preparation before a single outreach can be made. Watch this video to learn how we built a platform that streamlines intel aggregation and executes on normally “human-only” powered decisions.

First, we walk through the four “decision steps” a sales rep or marketer must make to know who to target, what offer to provide, how to reach each target and how to report on results. By gathering signals through a customer cloud and driving that intel through existing sales and marketing platforms, businesses can efficiently and effectively double conversion rates.

We’re here to help! Chat with us on how we combine our human expertise with machine learning to streamline cross-selling:
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Episode 5: The End-to-End Strategy to Improve Customer Acquisition

The Killer Slide Series on Data-Driven Revenue Growth

In Episode 5, MarketBridge’s CEO discusses how to improve customer acquisition and reduce CAC (customer acquisition costs) in 3 steps. With email response rates declining and sale’s lead acceptance low, today’s demand waterfall is steep. In fact, out of 10,000 prospects targeted, 4 deals might close. Businesses need two things – predictive data and content – to increase win rates by greater than 40%. Better yet, building the right data and content signals for acquisition can more than likely be done within your existing sales and marketing technology.

We’re here to help! Chat with us on improving your demand gen waterfall using predictive data and content:
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Episode 4: Connect Data & Content to Quarterly Revenue Growth

The Killer Slide Series on Data-Driven Revenue Growth

Let’s get tactical… In Episode 4, MarketBridge’s CEO discusses how to use existing data and content to fuel your specific acquisition, cross-selling or upselling revenue growth objectives. We get it, attempting to aggregate every data source can be complex and cumbersome. The PlayCaller™ methodology signals exactly who to target, when to target and with what specific messaging for each business use-case.

Watch how this three-step engine combines decision-making analytics with faster execution and in turn, drove $50 million in annual retention revenues for one of our biggest clients.

We’re here to help! Chat with us around building your own Decision or Activation engine, harnessing your existing data and streamlining strategy into action:
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Episode 3: How Are You Managing Revenue Risk?

The Killer Slide Series on Data-Driven Revenue Growth

In Episode 3, MarketBridge CEO, Tim Furey, addresses an unpopular but important topic for revenue growth – Are you paying attention to revenue risk signals? The right data-driven signals can remediate potential revenue misses before they happen. But why aren’t companies leveraging these signals more often? Could the structure of your organization be keeping you from detecting these signals?

Learn how product usage, customer service, social media signals and more could be crucial to identifying revenue risk. Find out which signals help prevent customer attrition, gain share-of-wallet and acquire new customers all while allowing you to identify areas of opportunity and innovation.

Which signals does your team pay most attention to? Which signals would you consider exploring greater?
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Episode 2: How to Make This Year’s Sales Target

The Killer Slide Series on Data-Driven Revenue Growth

In Episode 2, MarketBridge CEO, Tim Furey, gets tactical on making this year’s sales target or obtaining at least 15% YoY growth. So where is that revenue going to come from? Businesses have to consider the inevitable revenue “leaky bucket” due to a 10-20% YoY buyer attrition rate. And when there is YoY attrition, how will companies continue to grow?

Tim focuses on the four main components of a revenue stream: retention, upsell, cross-sell and new accounts. Most importantly, each requires very different investments, data-driven signals, and economic approaches. Watch this 7-minute video to learn how to manage the leaky bucket and invest more in cross-sell.

View the full series >

Where does your business focus the majority of their investments and time? Is cross-selling and upselling top of mind?

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Episode 1: How Do You Plan to Grow Revenues?

The Killer Slide Series on Data-Driven Revenue Growth

In Episode 1, MarketBridge CEO, Tim Furey breaks down two distinct strategies to grow revenues – the race to acquire and the race to gain share of wallet. By understanding the customer data and trigger-based sales and marketing initiatives needed for either acquisition or share of wallet growth, you can determine the fastest route to market for your business. Some considerations might be, “What data-driven signals can you easily act on?” or “Do you have a substantial customer base for account-based marketing?”

Watch and learn how to decide on a clear investment and targeting strategy leveraging the data you already have on hand.

Where does your business focus their sales efforts? Which route is overall more attainable for your team?

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If You’re Not Listening, You’re Not Selling

The Most Powerful Market Intelligence that Channel and Marketing Leaders are Missing

Listen in to our 20 minute on-demand webinar as we share a data and insight rich approach to arming direct marketing teams and channel partners with today’s most relevant digital discussions. From breaking news and trends to robust industry, product, partner and competitor insights – we will highlight how you can fuel more relevant buyer and partner communications.

How Healthy is Your Partner Portal?

We know that recruiting and empowering the right channel partners is mandatory to your success. But a partner portal and a “one-size fits all” approach won’t work for all of your partners.

Watch this on-demand webinar with MarketBridge and Allbound to learn how to use predictive analytics and prescriptive content for greater partner productivity and increased return on MDF yield.



Why And How To Introduce AI In Your Sales Process

There’s a lot of hype around Artificial Intelligence. And while we all see the potential of AI, the business media has over-complicated the term to mean machine learning, bots, and speech recognition tools. In reality, AI for sales is as simple as getting richer, more predictive customer information to sales reps to improve targeting, close rates, and deal size.

Watch this on-demand webinar for a practical approach to using AI to solve your biggest revenue challenge and get immediate steps that sales teams can take to begin to implement AI (or take it to the next level).


Expert Video: Sales & Marketing Challenges Facing the Industrial Sector Today

Mike McCalley, a CMO inside the Industrial Sector, discusses the unique sales and marketing challenges facing the industrial and manufacturing industries today.