Reboot Customer Retention: Using Data to Idle Defection Risk

Most companies can expect the inevitable, 10-20% YoY attrition of existing buyers. But under pandemic circumstances, businesses can’t risk any additional loss furthermore making “the customer experience” an important area of scrutiny. Join us on Thursday, June 11th at 3:00 PM ET as we cover the specific data points needed to predict at-risk-buyers and improve CX.

Reboot Customer Cross-Sell: How to Capitalize on High Yield Opportunities Now

As companies bounce back from lockdowns, sales and customer experience teams need to focus their resources on high yield revenue opportunities for an aggressive restart. It’s a no brainer for organizations like these to focus on existing customers – today’s installed customer base drives at least 80% of tomorrow’s revenues. Join us on Thursday, May 28th at 3:00 PM ET as we cover the specific datapoints needed to predict a buyer’s growth potential AND how to drive scalable cross-sell programs for your front-line teams.

Reboot Your Buyer Experience: Aligning to Your Customers’ New Journey

Recent disruptions in buying behavior, including the temporary elimination of in-person sales calls and dramatic spike in online engagement, will likely have lasting effects on how commerce is conducted across the globe. As the markets re-emerge, go-to-market strategies must be altered to ensure you are delivering your most compelling message at the right time to the right buyer through the right channel. To help you deliver exceptional buying experiences in this new reality, we’ll share how to map your new buyer journeys and use customer analytics to activate new, required selling motions. Watch the on-demand webinar covering five core steps to buyer journey mapping for greater ROI, faster sales cycles, and overall better customer experience.

Webinar: Multi-touch Attribution & Measuring Your Marketing Halo

Watch the on-demand, 30-minute recorded webinar, “Multi-touch Attribution and Measuring Your Marketing Halo,” as MarketBridge analytics leaders Andy Hasselwander and Brice Chaney synthesize 20+ years of multi-channel attribution experience. Get best practices on integrating direct response measurement and econometric modeling to understand which channels drive demand—even for long-sales cycles and complex products and services.

Building A Customer Experience Driven Culture for Revenue Success

Watch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies at the forefront of delivering great experiences.

Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2020

Over the course of the fall, our analysts monitored open enrollment, synthesizing the trends, conversations, and themes dominating the group benefits discussion. In an on-demand, 30-minute webinar we summarize our observations and provide strategies to give you a head start on landing and expanding new groups in 2020.  

5 Actions for Success in the XaaS Subscription Economy

In an on-demand, 30-minute webinar, Mike Kelleher and Brice Chaney, our technology vertical leaders, provide summary commentary and discussion around our report “5 Emerging Strategies to Win in the Subscription Economy.”