5 Emerging Growth Strategies to Win in the Subscription Economy

The Changing Tech Landscape

For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking their go-to-market strategies and programs. From revenue coverage to persona-based messaging to sales and channel enablement, the question remains “what agile actions will promote growth?”

Our Analysis

To identify which strategies will move the needle, you need in-depth market research on top tech contenders, market issues, and pressing challenges. We’ve distilled 1,000s of data points into the most important go-to-market insights and potential actions you can take to support revenue growth.

This Report

Our report Emerging GTM Strategies for Technology Companies to Win in the New Subscription Economy lays out:

• Five emerging strategies to future-proof your growth
• Tactical next steps for sales, marketing, and channel leaders
• Proof points on trends and actions of top Tech leaders

Select Insights

• Oracle is driving customer centricity with its critical CIO stakeholders through transparency with cloud platform product roadmaps
• Enhancing customer experiences was a core driver behind SugarCRM’s acquisition of Salesfusion
• Nutanix and HPE see more opportunities working together to capture hyper-converged infrastructure (HCI) market share than battling each other
• Dell, Oracle, and Microsoft are targeting and empowering the business decision-maker earlier and differently than the CIO
• IBM hits the mark on addressing the grave and growing concerns held by 79% of CIOs around data security and governance brought on by shadow IT SaaS adoption
• ServiceNow and Microsoft are enabling partners to rapidly respond to new market opportunities with detailed data, insights, and programs.