Digital transformation is a critical topic for most commercial leaders. However, there is a common misconception that digital transformation is largely about picking the right software. In reality, it is much more than that and requires a strong foundational understanding of data and data sources. This foundational data understanding can ultimately make or break your transition to systematic sales decision-making.
With over 25 years executing best-in-class data-driven targeting programs, we know the core elements for establishing a strong data foundation that will ultimately help prepare you for a successful digital sales transformation. These elements fall into three data categories:
Gathering the right information about customers and prospects
Identifying and organizing sales content and product options
Auditing your sales play strategy and marketing integrations for maximum effectiveness
Download the framework for 9 actionable tasks to help you prepare for digital sales transformation.