FOUNDATIONAL FRAMEWORK
Partner Program Strategy
Establishing the Foundation
From Structure to Content to Measurement, The Components of a Successful Partner Program
As solution markets continue to quickly innovate, partners are emerging as the front line against the changing marketplace. The more agile your partners can be to market opportunity, the more likely you are to secure sustainable competitive advantage. Just as you enable your direct and indirect channels with product differentiation information, your front-line sellers must be able to (and incentivized to) drive your product vis-à-vis the competition.
With over 25+ years of executing best-in-class partner/channel programs, we know a well-designed partner program can set the stage for success. In this framework we provide three “Quick Start” areas to accelerate channel partner revenue growth:
Download the framework for a more detailed look at all components of a best practice partner program and three “Quick Start” success points.
DOWNLOAD THE FRAMEWORK
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Mike Kelleher
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Mike Kelleher2023-02-07 11:11:582023-03-02 13:40:214 Building Blocks for CROs to Drive Channel Transformation
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MarketBridge
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MarketBridge2023-01-25 16:24:202023-01-25 16:24:20Only 35% of Tech CROs and Executives Are Very Satisfied with Partner Performance
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Mike Kelleher
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Mike Kelleher2022-12-19 11:29:032023-05-15 11:32:23A CRO’s Guide to Transforming the Channel for XaaS Success
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Brice Chaney
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Brice Chaney2022-06-27 14:21:482022-06-27 14:21:483 Ways to Approach the XaaS Boom
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Bill Sheldon
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Bill Sheldon2021-09-21 13:02:042022-01-21 17:00:452021 Group Benefits: Continuing Rise of Benefits Admin Platforms-as-a-Channel
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Mike Kelleher
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Mike Kelleher2021-09-01 16:02:382021-12-09 16:45:59Driving XaaS Channel Transformation
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MarketBridge
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MarketBridge2021-03-16 13:23:052022-08-11 16:17:17Prioritizing and Penetrating New Growth Pathways
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Steven Lewis
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Steven Lewis2020-06-26 11:10:582021-09-07 15:29:40Partners in Peril: 5 Strategies for Channel Adaptation
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Mike Kelleher
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Mike Kelleher2020-02-25 10:40:532021-12-09 16:44:47Winning in The Platform-as-a-Channel Ecosystem
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