The Killer Slide Series on Data-Driven Revenue Growth
In Episode 5, MarketBridge’s CEO discusses how to improve customer acquisition and reduce CAC (customer acquisition costs) in 3 steps. With email response rates declining and sale’s lead acceptance low, today’s demand waterfall is steep. In fact, out of 10,000 prospects targeted, 4 deals might close. Businesses need two things – predictive data and content – to increase win rates by greater than 40%. Better yet, building the right data and content signals for acquisition can more than likely be done within your existing sales and marketing technology.