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Steven Lewis
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Steven Lewis2020-09-01 13:53:442020-10-07 08:27:30Levers for Disruption: How Incumbents Can Compete Against FintechCMOs and CROs face an increasingly complex environment to successfully engage new buyers. Not only are digital channels squeezing out traditional phone and face-to-face touchpoints for B2B transactions, but the window to influence a customer’s decision along their buying journey is increasingly shorter and shorter.
With over 25+ years executing best-in-class buyer engagement programs, we know the core elements to attract and engage new buyers for greater ROI and faster sales cycles. There are five steps to effectively align to customer wants and needs and engage on their terms and their timing:
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Research
Hypothesize journey failure points and CX improvement opportunities from internal discovery.
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Frame
Analyze qualitative and qualitative data to surface key insights.
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Build
Develop the optimal buyer journey.
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Implement
Design the in-market testing approach across all marketing and sales touchpoints.
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Refine
Systematically measure ongoing KPIs.
Download the framework for step-by-step details and a case study showing how we put our customer buyer journey methodology into practice.
A Select Framework from Our EVERGREEN GROWTH ENGINE
Translating strategy to execution has never been more challenging for senior sales and marketing leaders. The MarketBridge Evergreen Growth Engine guides commercial leaders through this dynamic journey.
To get you started, we have pulled together succinct frameworks, each focused on one of the eight elements of our Evergreen Growth Engine. Each framework is the culmination of 25+ years of experience driving commercial success within the Fortune 1000.
DOWNLOAD THE FRAMEWORK
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Steven Lewis
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Steven Lewis2020-09-01 13:53:442020-10-07 08:27:30Levers for Disruption: How Incumbents Can Compete Against Fintech
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Mike Kelleher
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Mike Kelleher2020-08-21 08:14:412020-08-25 08:28:49Be Bold and Innovate Your Sales Enablement
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Andy Hasselwander
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Andy Hasselwander2020-08-14 07:52:522020-08-14 12:15:21The COVID-19 Catalyst: Brick-and-Mortar Retail’s Future 
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Steven Lewis
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Steven Lewis2020-06-26 11:10:582020-07-10 14:33:18Partners in Peril: 5 Strategies for Channel Adaptation
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Tim Furey
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Tim Furey2020-06-18 13:57:132020-06-23 09:01:00Are Geographic Sales Territories Dying?
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Brice Chaney
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Brice Chaney2020-06-17 12:20:522020-06-17 14:01:40Executing Customer Retention in Times of Disruption
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Melanie Russo
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Melanie Russo2020-05-05 10:05:162020-08-31 15:34:35How to Navigate Sharp Changes in Consumer Behavior Using Data - Big and Small
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Sarah Renner-Pugh
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Sarah Renner-Pugh2020-04-27 12:19:262020-05-21 09:43:03The Cookie-pocalypse: Understanding the Implications for Digital Marketing and Customer Experience
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Tim Furey
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Tim Furey2020-04-02 09:41:222020-04-02 10:37:51Post-Disruption Go-to-Market Strategy
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