FOUNDATIONAL FRAMEWORK

Overcoming 3 Common Barriers to Create a Data-Driven Sales Culture

Today’s companies are investing millions in marketing and customer analytics to seek out a competitive edge. But realizing ROI on that investment requires behavior change in your sales channels. Are you missing that piece?

With over 25+ years executing best-in-class sales engagement programs, we know the core elements for optimal data-driven sales. We’ve seen three common barriers that impede successful adoption of data-driven insights by your sales channels:

Lost in Translation

The information transfer between the analytic signal and the sales team is broken or confusing
Actionability Deficit

Sales lacks the persona-specific messaging and content by buyer journey stage to execute effectively
Motion-Play Disconnect

The insights are either not linked to daily sales motions that reps (direct or indirect) follow or are not integrated effectively into sales processes

Download the framework for 10 go-do’s to break through these adoption barriers and drive revenue growth.

A Select Framework from Our EVERGREEN GROWTH ENGINE

Translating strategy to execution has never been more challenging for senior sales and marketing leaders. The MarketBridge Evergreen Growth Engine guides commercial leaders through this dynamic journey.
To get you started, we have pulled together succinct frameworks, each focused on one of the eight elements of our Evergreen Growth Engine. Each framework is the culmination of 25+ years of experience driving commercial success within the Fortune 1000.