- WHO: Define your target audience.
- WHAT: Describe what you want your target audience to do.
- WHERE: Describe what you want your target audience to do.
- HOW: Assemble a creative brief.
- WHY: Define S.M.A.R.T. Marketing objectives for your campaign.
A Five Step Checklist to Create and Plan an Agile Drip Campaign
You may have heard the saying, “By failing to prepare, you’re preparing to fail.” When it comes to planning for a successful Drip campaign, truer words have never been spoken. Our team of campaign strategists assembled this checklist to help you navigate the ingredients necessary for success. Download the eBook for our 5 steps to planning your next drip campaign:
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