ON-DEMAND WEBINAR

Reboot Your Buyer Experience: Aligning to Your Customers’ New Journey

REVENUE REBOOT WEBINAR SERIES

5 Steps to Map Your Changing Buyer Journeys and Realign Go-to-Market Investments in the “New Reality”

Recent disruptions in buying behavior, including the temporary elimination of in-person sales calls and dramatic spike in online engagement, will likely have lasting effects on how commerce is conducted across the globe. As the markets re-emerge, go-to-market strategies must be altered to ensure you are delivering your most compelling message at the right time to the right buyer through the right channel. To help you deliver exceptional buying experiences in this new reality, we’ll share how to map your new buyer journeys and use customer analytics to activate new, required selling motions.

Watch the 30-minute on-demand webinar covering five core steps to buyer journey mapping for greater ROI, faster sales cycles, and overall better customer experience.

What we cover…

Bottom-line benefits of buyer journey mapping
Five steps to effectively align to customer wants and needs to your solutions
Targeting persona specific roles and reaching buyers at the optimal moment of consideration
Real case studies of buyer journey mapping in action

WATCH IT ON-DEMAND

Presenters…

Mike Kelleher
Senior Vice President & Technology Vertical Lead

Mike leads MarketBridge’s Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox and more.

Brice Chaney
Vice President, Accounts

As Vice President of Accounts, Brice works with client leads to deliver creative and effective go-to-market solutions and programs. Brice has spent the last 12+ years broadly in the commercial strategy and insights space. Within this space, Brice has a diverse background spanning analytics, consumer insights/research, commercial strategy and sales and marketing operations, and has worked across multiple B2B and B2C industries including software/technology, insurance, financial services, CPG, and Media.

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