https://www.market-bridge.com/wp-content/uploads/2020/06/6.png 558 1068 Earth Koed https://www.market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Earth Koed2020-06-09 08:31:562020-07-30 07:31:10COVID-19 Digital Listening for Property and Casualty
https://www.market-bridge.com/wp-content/uploads/2020/06/5.png 558 1068 Earth Koed https://www.market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Earth Koed2020-06-04 12:57:422020-08-21 11:56:41COVID-19 Digital Listening for The Medicare Industry
https://www.market-bridge.com/wp-content/uploads/2020/03/Thumbnail_Driving-Revenue-Success-Through-Customer-Experience-Enablement.png 810 1481 Catherine Artz https://www.market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Catherine Artz2020-03-04 15:55:152020-03-18 15:30:26Driving Revenue Success Through Customer Experience Enablement
Carriers and brokers are struggling with fundamental changes in their roles as the go-to-market landscape transforms around them. As margin compression continues, and competitive encroachment increases, the most critical path to success is to win on Customer Experience. In an effort to identify which Customer Experience strategies are guiding Insurance businesses' success, we analyzed real customer conversations, competitors, and client insights to uncover strategies we see the most successful companies adopting.
https://www.market-bridge.com/wp-content/uploads/2020/01/On-Demand_Inside-the-Mind-of-the-Benefits-Buyer.png 643 1250 Catherine Artz https://www.market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Catherine Artz2020-01-15 15:06:532020-01-30 17:40:05Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2020
Over the course of the fall, our analysts monitored open enrollment, synthesizing the trends, conversations, and themes dominating the group benefits discussion. In an on-demand, 30-minute webinar we summarize our observations and provide strategies to give you a head start on landing and expanding new groups in 2020.
https://www.market-bridge.com/wp-content/uploads/2019/12/AEP-Comes-to-a-CloseProviders-Double-Down-on-Targeting-Specific-Audiences-But-Has-Consumer-Fatigue-Set-in.png 913 1200 Catherine Artz https://www.market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Catherine Artz2019-12-06 16:14:082019-12-06 16:14:43AEP Digital Listening Bulletin #3
With only one day to go before AEP closes, consumer fatigue with MA advertising appears to have set in. Despite significant advertising and marketing investment, KFF just released a study that shows how few people actually voluntarily switch plans during AEP. Consumers get smarter about Supplemental Plans—and carriers get smarter about targeting. And the issue of social isolation among seniors garners a lot of attention.
https://www.market-bridge.com/wp-content/uploads/2019/12/Hidden-Benefits-Pricing-Hikes-and-Can-You.jpg 800 1200 Catherine Artz https://www.market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Catherine Artz2019-12-04 14:06:512020-01-16 13:23:23Open Enrollment Digital Listening Bulletin #3
The last few weeks we have picked up a lot more discussion around emerging categories of enhanced benefits as new products are “digested” by the market throughout this open enrollment; a continued focus on cost control and driving employee engagement; and ultimately, discussions about the future of employer-based benefits in today’s high-cost environment....
https://www.market-bridge.com/wp-content/uploads/2019/11/2020-Medicare-Advantage-Star-Ratings.png 954 1164 Catherine Artz https://www.market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Catherine Artz2019-11-05 14:41:532019-12-06 16:15:34AEP Digital Listening Bulletin #2
Not surprisingly, the rhetoric has heated up as consumers began to react to the multiple messages and plan options being received around Medicare Advantage across nearly all media channels as AEP shifts to full speed. The “improved” CMS Star Rating system results were released on October 11 and show that Medicare Advantage...
https://www.market-bridge.com/wp-content/uploads/2019/11/Research-Reveals-Consumer-Frustration-Around-Rising-Premium-Costs-While-BenAdmin-Platforms-Face-Off.jpg 675 1200 Catherine Artz https://www.market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Catherine Artz2019-11-04 11:45:362020-01-16 13:16:14Open Enrollment Digital Listening Bulletin #2
Welcome to week two of our Fall 2019 Group Benefits Open Enrollment Digital Listening Bulletin. Even more of the benefits conversation turned to the rising costs of the healthcare portion of group benefits over the last two weeks as the reality of 2020 plan options settles in and employers and employees are both faced with rising plan costs, decreased benefits-or both. According to the KFF 2019 Benchmark Employer Health Benefits Survey released in late September, annual family premiums rose 5% in 2019...
https://www.market-bridge.com/wp-content/uploads/2019/10/Think-Small-to-Win-Big-How-Carriers-Should-Approach-Small-Business-Buyers-at-an-Individual-Level.jpg 700 1200 Alejandra Montaño https://www.market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Alejandra Montaño2019-10-25 09:57:482020-05-21 09:39:43Think Small to Win Big: How Carriers Should Approach Small Business Buyers at an Individual Level
To meet the needs of small businesses, it is important to remember that inside that account there are individuals making the decisions. And just like consumers, small business buyers have distinct communication preferences, servicing needs, and day–to-day pain points. For example, in our survey of employers, we set out to understand how decision-makers...