Thank You – Marketing Mix and Attribution

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Someone from our team will reach out to you shortly. In the meantime, enjoy these curated reads on all things marketing measurement.

March 9, 2020/by Andy Hasselwander

Multi-Touch Attribution (MTA) Beyond Digital Channels

Multi-touch attribution is critical for marketers who want to truly understand ROI of their various channels. While the term “MTA” is en vogue right now, this has been a problem for marketers for a long time. In the 1960s, television advertising might be driving some proportion of sales at retail, but no one knew how much. To solve this problem, statisticians used the tools of econometrics to build regressions...