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March 9, 2020/by Andy Hasselwander

Multi-Touch Attribution (MTA) Beyond Digital Channels

Multi-touch attribution is critical for marketers who want to truly understand ROI of their various channels. While the term “MTA” is en vogue right now, this has been a problem for marketers for a long time. In the 1960s, television advertising might be driving some proportion of sales at retail, but no one knew how much. To solve this problem, statisticians used the tools of econometrics to build regressions...
December 12, 2019/by Catherine Artz

Multi-touch Attribution & Measuring Your Marketing Halo

October 21, 2019/by Catherine Artz

Optimizing B2B Return on Marketing Investment​

September 21, 2018/by Andy Hasselwander

Measuring Return on Analytics

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