On-Demand Webinar

Multi-touch Attribution & Measuring Your Marketing Halo

Learn: The difference between multi-touch attribution (MTA) and marketing mix modeling (MMM) How econometric time series analysis can be used to determine channels’ part-worth contribution How to measure the impacts of System 1 (emotional, fast) and System 2 (rational, slow) marketing tactics and messages How the delayed impacts of marketing channels (like direct mail) can be measured and optimized How to measure marketing impact across segments— i.e. age groups or geographies