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Recent articles in the technology space


Building A Customer Experience Driven Culture for Revenue Success
Watch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies at the forefront of delivering great experiences.

Building A Customer Experience Driven Culture for Revenue Success
The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network to cover more customers and therefore product revenue, but rather enabling that coverage to deliver superior service.

5 Actions for Success in the XaaS Subscription Economy
In an on-demand, 30-minute webinar, Mike Kelleher and Brice Chaney, our technology vertical leaders, provide summary commentary and discussion around our report "5 Emerging Strategies to Win in the Subscription Economy."

Leveraging Channel Partners as Your Frontline to Sales Agility
As the technology industry landscape continues to shift towards…

5 Emerging Growth Strategies to Win in the Subscription Economy
For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking their go-to-market methodologies. To identify which strategies will move the needle, you need in-depth market research on top tech contenders, market issues and pressing challenges.

Platform-as-a-Channel: A New Model Disrupting the Channel Partner Ecosystem
The partner channel model hadn’t changed much until a few years ago. Most groceries and consumer goods traveled through supermarkets; most cars were sold through dealers, and most manufacturing items were sold through distributors. These traditional channel models have some combination of nine traits in common, depending on the industry. Typically, for a partner to meet the definition of a “traditional”...

Edge Computing Report
In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses...

How Simply "Watching Your Buyers" Can Increase Retention Rates
One of our clients recently came to us with an issue that we…

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