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Building A Customer Experience Driven Culture for Revenue Success

February 12, 2020

Watch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies at the forefront of delivering great experiences.

Building A Customer Experience Driven Culture for Revenue Success

November 14, 2019

The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network to cover more customers and therefore product revenue, but rather enabling that coverage to deliver superior service.

5 Actions for Success in the XaaS Subscription Economy

October 4, 2019

In an on-demand, 30-minute webinar, Mike Kelleher and Brice Chaney, our technology vertical leaders, provide summary commentary and discussion around our report "5 Emerging Strategies to Win in the Subscription Economy."

Leveraging Channel Partners as Your Frontline to Sales Agility

August 26, 2019

As the technology industry landscape continues to shift towards…

5 Emerging Growth Strategies to Win in the Subscription Economy

August 7, 2019

For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking their go-to-market methodologies. To identify which strategies will move the needle, you need in-depth market research on top tech contenders, market issues and pressing challenges.

Platform-as-a-Channel: A New Model Disrupting the Channel Partner Ecosystem

July 22, 2019

Defining the Traditional Channel Partner In 1997, MarketBridge’s CEO…

Edge Computing Report

April 22, 2019

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses...