Deliver sales-ready leads to inside sales, field sales, and partner channels
Find new buyers in every account, sell more product, increase share-of-wallet
Know what customers need and when they need it (before they do)
Our solutions and Stringer software technology help clients manage the entire customer buying journey and customer lifecycle to accelerate your sales. By connecting Marketing and Sales we improve alignment, hand-offs, conversion rates, and drive results: revenue growth and reduced cost-of-sale.
You have more data than you need, but never in the place you need it. We make sure your Marketing and Sales teams have access to the most powerful customer data. By combining internal CRM, marketing automation, and transaction system data with external third-party demographics and buying behavior sources, we deliver comprehensive customer profiles.
Knowing who is ready to buy and when is often a mystery. We ensure you focus on the right customers, at the right time, with the right offer. Our approach analyzes, predicts, and reports customer-buying patterns using segmentation, profiling, share-of-wallet, buying propensity, lead scoring, market basket, and attrition modelling.
Most teams have no shortage of content. We curate, tag, and map the most powerful and relevant content to each unique buyer journey. Through any sales or marketing channel – field sales, inside sales, channel partners, or retail – we deliver that content directly to the buyers engaging on your websites and portals.
Your gut says that half of your content is ineffective; you just don’t know which half. We help you determine which content will deliver the highest return. We identify content that drives conversion across the customer lifecycle and isolate pieces that work best by segment, lifecycle stage, and sales and marketing channel.