Welcome to the new and improved MarketBridge website. We listened intently to the feedback from many of you who said that we have excellent content but it’s not always easy to access and consume. Thus, we have undertaken a complete redesign to meet and exceed your needs. We will continue to add significant content in the coming months to “finalize” the site by October, but we welcome your input and feedback. We hope that our new site will become a destination for you to:

• Explore our innovative solutions
• Read our point of view on a topic that is keeping you up at night
• Discover the latest trends in sales and marketing.

All will be right here at your fingertips, and we hope you visit us regularly. We also encourage you to stay informed by connecting with us on Facebook, LinkedIn or Twitter. 

2010-08-30 Customer Think

Channel Marketing Content Syndication

Capturing reseller mindshare is a core competency for channel marketing executives. Success is a function of great products, competitive business practices, and especially effective marketing and sales...

2010-08-29 E Channel Line

AMD expands retail strategy through TigerDirect

AMD is expanding its' VISION strategy by introducing the VISION Experience Center (VEC) in select TigerDirect retail stores. The VEC is an interactive retail display designed to simplify the PC purchasing experience by allowing customers to select their new PC based on how they intend to use their computer..

2010-08-27 IT Channel Planet

Symantec Offers Marketing Help to Smaller Channel Partners

Security software vendor offers two initiatives to help resellers improve speed, efficiency of marketing campaigns, leverage its...

2010-08-25 Call Center Solutions

Sage Partner Net@Work Leverages Sage SalesLogix CRM Cloud Platform to Create OnTheGo(TM) Mobile App for iPhone(R) and Android(TM)

(Market Wire Via Acquire Media NewsEdge) SCOTTSDALE, AZ -- (MARKET WIRE) -- 08/25/10 -- Sage North America today announced that Sage CRM Solutions business partner Net@Work has released its OnTheGo? mobile CRM application for Sage SalesLogix...

2010-08-23 CRMBuyer

The Paradigm of Cross-Channel Marketing, Part 1

The decision to pursue a cross-channel marketing strategy is an outcome of various factors; it's primarily market forces, product maturity and customer/prospect profile that drive marketers to choose this route. The optimum value creation opportunities that cross-channel execution offers -- versus the.

2010-08-20 HotelExecutive.com

The Secrets of Successful Social Media Marketing

If you ve been reading my articles regarding optimizing guest (and travel agent) communications, then you ve probably noticed that there is no one silver bullet that does the...

2010-08-20 Supply Chain Brain

Unified Multi-Channel Commerce for a Complete Shopping Experience

E-commerce in the retail industry continues to be a gold mine for retailers looking to drive sales. However, disparate systems and operations across channels can lead to poor customer...

2010-08-20 Articlesbase

The Fundamentals of Sales management

The management of a sales team can either make or break an organization. It is product sales that ultimately determine whether the organization makes profits and...

2010-08-18 Shop.org Blogs

Un-silo your channels: using the customer voice in cross-channel marketing

As featured in August 16ths Shop.org SmartBrief, Maria Stansberry examines the relationship between online research and in-store purchase: If youre a retailer, you can hear the bells on Santas sleigh...

2010-08-16 Congoo

IBM To Buy Marketing Management Firm Unica

IBM announced Friday a definitive agreement to buy Unica Corporation, a Waltham, Mass.-based provider of software and on-demand services for analyzing and delivering targeted marketing...