Articles by Jasmine Cook


Creating a Consistent Customer Experience with Sales Content

Every organization understands the importance of offering consistent products and services, but most don’t understand the role content can play in delivering a consistent customer experience. Consistency encourages regularity and reliability, which in turn makes customers...

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3 Core Components of Successful Content Personalization

What is content personalization? Put simply, content personalization is the process of delivering the right message to the right person at the right time. Unfortunately, a content personalization strategy can be challenging to define and even...

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3 Crucial Components of Successful Demand Generation

Today’s marketers continuously face the challenge of generating enough leads to keep their sales pipeline filled. On top of that, marketers must ensure high quality leads as proving ROI and impacting revenue becomes more important. Given the increasing...

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Your Lead Nurturing Is Not Successful: What’s Missing?

Behind Every Successful Lead Nurture Program is Segmentation We all know that content is King, but how do you decide what content to use to support your lead nurture campaigns? That’s where segmentation comes into play....

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