MarketBridge – Breakthrough Go-to-Market Performance

Crack the growth code.

C-level strategies delivered into front-line channels.

Who We Are

Every successful business has a few key strategic growth formulas. But sustaining growth through market, customer, and competitive change requires deep customer intimacy and commercial agility.

That’s where we come in.

We help businesses develop and implement innovative go-to-market strategies across their evolving customer lifecycle. We help your teams target, convert, and retain customers across multiple channels – from new digital platforms to existing direct and indirect sales channels.

Who We Serve

Marketing Leaders

Create more demand.

Multi-Touch Marketing Optimization
Audience-based Messaging
Opportunity Targeting, Segmentation, and Scoring

Sales Leaders

Convert more opportunities.

Coverage and GTM Design
Digital Marketplace Adoption
Account-Based Selling
Multi-Channel Enablement

CX Leaders

Expand customer engagement.

Seamless Customer Activation
Increased Product Usage
Pro-active Retention Management
Targeted Cross-Selling

Our Expertise

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Our Engine for Go-To-Market Success

“Set it and forget it” commercial strategies are a thing of the past. In fact, success requires an always-on connection between strategy and execution. Using a combination of industry-specific best practices and benchmarks, we’ve identified eight core areas necessary to land strategy into execution and achieve break-through go-to-market performance.

01

First-Mile Strategy

Market & Consumer Insights

Generate focused intelligence that both defines the market and competitive landscape and reveals high-engagement customer moments and friction points.

Digital Listening
Qualitative & Quantitative Research
Competitive and Disruptor Analysis

02

First-Mile Strategy

Growth Pathways

Create a growth strategy and roadmap to capture a greater share of the market and capitalize on new opportunity.

Customer Segmentation and Profiling
Opportunity Sizing
Targeting Prioritization

03

First-Mile Strategy

Coverage & Channel Design

Align customers, products, and internal commercial teams with well-designed and operated channels for maximized revenue opportunity and increased efficiency.

Product-Market Fit
Coverage and Capacity Design
Customer Journey Mappings
Partner Ecosystem Research and Planning

04

First-Mile Strategy

Buyer Personas & Journeys

Understand key decisions-makers and their processes to engage buyers with the right information, at the right time, with the right call to action.

Persona-based Messaging
Buyer Journey Mapping
Competitive Messaging Architecture

05

Last-Mile Execution

Data-Driven Targeting

Design, build, and scale an analytic engine focused on identifying and driving critical signals to sales and marketing.

Sales and Marketing Data Audit
Customer Segmentation
Targeting and Prioritization Models
Direct-to-Workflow CRM, Marketing Automation, Website etc. Integration

06

Last-Mile Execution

Marketing & Sales Motions

Create and execute go-to-market programs, processes and actions that will engage and convert targeted buyers.

Lead Generation and Nurturing Campaigns
Content Mapping and Measurement
Messaging and Collateral Development
Data-Driven Account Based Marketing

07

Last-Mile Execution

Sales & Channel Enablement

Drive deeper seller resonance for greater sales and channel efficiency, reduced sales cycles and increased bottom-line performance.

Digital Transformation Assessment
Sales Enablement Content Evaluation
Sales / Partner Playbooks
Sales / Partner Territory Optimization
Sales / Partner Content Optimization

08

Last-Mile Execution

Performance Measurement

Leverage a combination of measurement best practices and performance modeling to quantify the impact of sales, marketing and customer experience initiatives.

Sales Compensation
Channel and Marketing Data Management
Marketing Mix Modeling (MMM)
Multi-touch Attribution (MTA) / Multichannel Halo Analysis

Industries We Support

Technology

Whether direct or through partners, empower your team with all that’s needed to get your services, software and cloud solutions to market faster.

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

March 12, 2020

Crack the growth code.

C-level strategies delivered into front-line channels.

Who We Are

Every successful business has a few key strategic growth formulas. But sustaining growth through market, customer, and competitive change requires deep customer intimacy and commercial agility.

That’s where we come in.

We help businesses develop and implement innovative go-to-market strategies across their evolving customer lifecycle. We help your teams target, convert, and retain customers across multiple channels – from new digital platforms to existing direct and indirect sales channels.

Who We Serve

Marketing Leaders

Create more demand.

Sales Leaders

Convert more opportunities.

CX Leaders

Expand customer engagement.

Our Expertise

Our Engine for Go-To-Market Success

First-Mile Strategy

Market & Consumer Insights

First-Mile Strategy

Growth Pathways

First-Mile Strategy

Coverage & Channel Design

First-Mile Strategy

Buyer Personas & Journeys

Last-Mile Execution

Data-Driven Targeting

Last-Mile Execution

Marketing & Sales Motions

Last-Mile Execution

Sales & Channel Enablement

Last-Mile Execution

Performance Measurement

Industries We Support

Technology

Banking & Insurance

Consumer Technology & Media

Our Success

Our Insights

Post-Disruption Go-to-Market Strategy

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

Multi-Touch Attribution (MTA) Beyond Digital Channels

Recent Articles

Levers for Disruption: How Incumbents Can Compete Against Fintech

Be Bold and Innovate Your Sales Enablement

The COVID-19 Catalyst: Brick-and-Mortar Retail’s Future

Two Core Go-to-Market Principles to Future Proof Growth Post-Disruption

Potential COVID-Driven Go-to-Market Adjustments for the Healthcare Industry

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