Customer Lifecycle Marketing

Engage and convert targeted buyers.

Programs designed to target the right buyers with the right content at the right time.

Are your leads stalling before crossing the finish line?

Today’s marketers are running a non-stop marathon of continuously engaging and converting leads into sales. We work with you to drive results across the entire customer lifecycle using targeted content and campaigns.

Data-Driven Recommendations

We measure the inner workings of your marketing funnel to surface short- and long-term opportunities that optimize lead stage conversion rates while continuously measuring program ROI.

Targeted Messaging and Segmentation

We study your buyer journey, competitors, audience and value proposition to recommend specifically who to target, with what message and content.

Strategic Multi-Channel Planning

We understand that performance by channel varies and build strategic test plans to understand what’s working and how different channels best work together.

MarketBridge combines real-time insights with last-mile content to power meaningful interactions with savvy buyers.

How we can help

We help you plan, create and execute go-to-market programs that will engage and convert targeted buyers to maximize your ROI. Our content and campaigns drive results across a variety of channels.

Customer lifecycle marketing services offered

Marketing strategy and execution
Customer segmentation and targeting
Lead generation and nurturing campaigns
Content mapping and measurement
Messaging and collateral development
Campaign measurement and reporting

Related resources

Activating Competitive Response to Fintech Disruption

October 6, 2020

Access our on-demand webinar to learn how Financial Services incumbents can capitalize on the advantages they already have and execute tactical go-to-market actions to respond to FIntech competition.

Fintech Disruption Go-to-Market Toolkit

September 11, 2020

Shifting demographics, consumer preferences, and expectations are massively disrupting the once predictable financial services industry. In an effort to identify which incumbent strategies to promote advantage, we analyzed over 100 financial services and fintech companies and surveyed 1,500 consumers across banking and payments, insurance, and investments.

Go-to-Market 2025 Forecast: Two Disciplines to Separate Winners from Also-Rans in Next 5 Years

January 21, 2020

Driven by digital transformation, the 2020s will be known for massive behavioral change in both buyers and sellers. This is already apparent across every industry where venture-backed digital disruptors are growing rapidly – they are driving go-to-market and customer behavior change. Yet, many disruptors have not quite reached the “tipping point” of noticeable market share and profitability. Trust me, they will in the next 24-36 months...