
An Agile, Scalable Approach to Sales and Marketing Data
Our best-practice-based, extensible data platform helps our clients break free from the cycle of endless MarTech software investment. Focus instead on adding value with clean data, proprietary models, and ongoing insight generation.
A Common Sales and Marketing Data Language
Day one impact with a unified, standardized marketing data model, developed over 20+ years based on best practices in marketing, sales, and customer management.
Empower Your Data Scientists with Actionable Integration
Develop and deploy models in a single environment, reduce data management time, link directly to version control, and push predictive data and insights directly into existing sales & marketing systems.
Pay for Business Impact, Not User Seats
Liberate insights from the tyranny of workflow tools, and start driving cross-channel value.
An Agile, Scalable Approach to Sales and Marketing Data
Our best-practice-based, extensible data platform helps our clients break free from the cycle of endless MarTech software investment. Focus instead on adding value with clean data, proprietary models, and ongoing insight generation.
A Common Sales and Marketing Data Language
Day one impact with a unified, standardized marketing data model, developed over 20+ years based on best practices in marketing, sales, and customer management.
Empower Your Data Scientists with Actionable Integration
Develop and deploy models in a single environment, reduce data management time, link directly to version control, and push predictive data and insights directly into existing sales & marketing systems.
Pay for Business Impact, Not User Seats
Liberate insights from the tyranny of workflow tools, and start driving cross-channel value.
Key Benefits
Make better decisions more efficiently with all sales and marketing data in one place, organized using standard definitions.
Single source of customer truth
Business intelligence and modeling using the same data store.
All models use the same data
Econometric and direct attribution modeling using the same data.
Modeling and data housed together
Deploy and schedule models directly from the database.
Best practice reporting
Common sales and marketing reports out of the box.
Longitudinal linkage
Understand the full customer lifecycle from prospect to loyalty.
Continuous improvement
We add enhancements every few weeks to ensure your data platform is never obsolete.
What’s Inside
A marketing data platform providing a holistic solution to data import, management, reporting, and modeling.
How We Work
We work the way you want—either inside your domain, or hosted on our PlayCaller platform.
Inside Your Domain
Platform
Technology-agnostic, leveraging preferred database and BI stack.
Approach
Bespoke based on your unique needs.
- 4-week data diagnostic resulting in detailed roadmap to build marketing data management platform
- Hybrid onsite / offsite team works with your technology department
- All code and scripts shared via a shared private repository
- Ongoing maintenance provided to keep platform up-to-date with MarketBridge’s latest data management best practices
Hosted by MarketBridge
Platform
Inside the Playcaller marketing data management platform.
Approach
12 Weeks to marketing data excellence.
- 4 Weeks: Data diagnostic resulting in a detailed roadmap to build marketing data management platform
- 8 Weeks: Initial data import and quality assurance, first reports and models
- 12 Weeks: Production feeds, reports, and models; MarketBridge team provides support and maintenance
Why Us
Our team has over 50 years of combined experience building and managing marketing data platforms, business intelligence applications, and production-level models.
Andy Hasselwander
Chief Analytics Officer
Product & Data Specialist
Eric Cooper
Vice President
Lead Data Architect