Marketing Data Management

Structured 360° customer data for better decisions.

Extract powerful customer data and insights siloed in multiple SaaS platforms with our best-in-class, extensible data platform.

An Agile, Scalable Approach to Sales and Marketing Data

Our best-practice-based, extensible data platform helps our clients break free from the cycle of endless MarTech software investment. Focus instead on adding value with clean data, proprietary models, and ongoing insight generation.

A Common Sales and Marketing Data Language

Day one impact with a unified, standardized marketing data model, developed over 20+ years based on best practices in marketing, sales, and customer management.

Empower Your Data Scientists with Actionable Integration

Develop and deploy models in a single environment, reduce data management time, link directly to version control, and push predictive data and insights directly into existing sales & marketing systems.

Pay for Business Impact, Not User Seats

Liberate insights from the tyranny of workflow tools, and start driving cross-channel value.

An Agile, Scalable Approach to Sales and Marketing Data

Our best-practice-based, extensible data platform helps our clients break free from the cycle of endless MarTech software investment. Focus instead on adding value with clean data, proprietary models, and ongoing insight generation.

A Common Sales and Marketing Data Language

Day one impact with a unified, standardized marketing data model, developed over 20+ years based on best practices in marketing, sales, and customer management.

Empower Your Data Scientists with Actionable Integration

Develop and deploy models in a single environment, reduce data management time, link directly to version control, and push predictive data and insights directly into existing sales & marketing systems.

Pay for Business Impact, Not User Seats

Liberate insights from the tyranny of workflow tools, and start driving cross-channel value.

Key Benefits

Make better decisions more efficiently with all sales and marketing data in one place, organized using standard definitions.

Single source of customer truth

Business intelligence and modeling using the same data store.

All models use the same data

Econometric and direct attribution modeling using the same data.

Modeling and data housed together

Deploy and schedule models directly from the database.

Best practice reporting

Common sales and marketing reports out of the box.

Longitudinal linkage

Understand the full customer lifecycle from prospect to loyalty.

Continuous improvement

We add enhancements every few weeks to ensure your data platform is never obsolete.

What’s Inside

A marketing data platform providing a holistic solution to data import, management, reporting, and modeling.

Import Data Management Model Report Export

Import

Easily import data, with clear data provenance (where did the data come from) and reversibility (ability to remove the data from the system). Map data once and reuse over and over. File or API transfer.

Data Management

The MarketBridge team ensures that the data are always clean and pristine, deduping, matching, and spot-checking for a minimum of hassle.

Model

Run, deploy, and test models on the platform. R and Python models can be deployed directly in the database for speed. Schedule runs daily, weekly, or whenever they are needed.

Report

Standard and custom reports and visualizations reflect a single view of the truth, looking across all customer-facing aspects of the company’s operations. Login to view, or schedule email updates.

Export

Data can be exported as lists (in bulk, on a schedule or manually), or on-demand via API back into operating systems.

How We Work

We work the way you want—either inside your domain, or hosted on our PlayCaller platform.

Inside Your Domain

Platform

Technology-agnostic, leveraging preferred database and BI stack.

Approach

Bespoke based on your unique needs.

4-week data diagnostic resulting in detailed roadmap to build marketing data management platform
Hybrid onsite / offsite team works with your technology department
All code and scripts shared via a shared private repository
Ongoing maintenance provided to keep platform up-to-date with MarketBridge’s latest data management best practices

Hosted by MarketBridge

Platform

Inside the Playcaller marketing data management platform.

Approach

12 Weeks to marketing data excellence.

4 Weeks: Data diagnostic resulting in a detailed roadmap to build marketing data management platform
8 Weeks: Initial data import and quality assurance, first reports and models
12 Weeks: Production feeds, reports, and models; MarketBridge team provides support and maintenance

Why Us

Our team has over 50 years of combined experience building and managing marketing data platforms, business intelligence applications, and production-level models.

Andy Hasselwander
Chief Analytics Officer
Product & Data Specialist

Eric Cooper
Vice President
Lead Data Architect

How to get started

Schedule Time for a Demo

We’d love to walk you through a sample marketing data platform implementation, including data management, reports and visualizations, and models.

SCHEDULE A DEMO

Call or Email Us

Interested in learning more? Call or email us with any questions you might have.

1-888-GO-TO-MKT

ahasselwander@market-bridge.com

Recent thinking from our Data Management team

How to Navigate Sharp Changes in Consumer Behavior Using Data - Big and Small

May 5, 2020

The essential ways we live and work have changed virtually overnight. As a result, companies are monitoring and assessing what consumers are doing at heightened new levels. Here is how integrating big data and small data insights lead to top-line growth...

The Cookie-pocalypse: Understanding the Implications for Digital Marketing and Customer Experience

April 27, 2020

How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience...

Customer-Centricity: Definition, Challenges, and Solutions

October 18, 2019

In this article, I’ll walk through the history of customer-centricity, and how digital technology has ushered in a new era of customer-first marketing and support—at least potentially. I’ll then walk through some of the technological and people-related challenges companies typically face as they attempt to become truly customer-centric, and the solutions that we’ve seen work to get to real results.

We Can Help Breakthrough

Bridging your data, technology, and consumer experiences.

OUR SOLUTIONS

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Marketing Data Management

Structured 360° customer data for better decisions.

Extract powerful customer data and insights siloed in multiple SaaS platforms with our best-in-class, extensible data platform.

An Agile, Scalable Approach to Sales and Marketing Data

Our best-practice-based, extensible data platform helps our clients break free from the cycle of endless MarTech software investment. Focus instead on adding value with clean data, proprietary models, and ongoing insight generation.

A Common Sales and Marketing Data Language

Day one impact with a unified, standardized marketing data model, developed over 20+ years based on best practices in marketing, sales, and customer management.

Empower Your Data Scientists with Actionable Integration

Develop and deploy models in a single environment, reduce data management time, link directly to version control, and push predictive data and insights directly into existing sales & marketing systems.

Pay for Business Impact, Not User Seats

Liberate insights from the tyranny of workflow tools, and start driving cross-channel value.

An Agile, Scalable Approach to Sales and Marketing Data

Our best-practice-based, extensible data platform helps our clients break free from the cycle of endless MarTech software investment. Focus instead on adding value with clean data, proprietary models, and ongoing insight generation.

A Common Sales and Marketing Data Language

Day one impact with a unified, standardized marketing data model, developed over 20+ years based on best practices in marketing, sales, and customer management.

Empower Your Data Scientists with Actionable Integration

Develop and deploy models in a single environment, reduce data management time, link directly to version control, and push predictive data and insights directly into existing sales & marketing systems.

Pay for Business Impact, Not User Seats

Liberate insights from the tyranny of workflow tools, and start driving cross-channel value.

Key Benefits

Make better decisions more efficiently with all sales and marketing data in one place, organized using standard definitions.

Single source of customer truth

All models use the same data

Modeling and data housed together

Best practice reporting

Longitudinal linkage

Continuous improvement

What’s Inside

A marketing data platform providing a holistic solution to data import, management, reporting, and modeling.

Import

Data Management

Model

Report

Export

How We Work

We work the way you want—either inside your domain, or hosted on our PlayCaller platform.

Inside Your Domain

Hosted by MarketBridge

Why Us

Our team has over 50 years of combined experience building and managing marketing data platforms, business intelligence applications, and production-level models.

How to get started

Schedule Time for a Demo

Call or Email Us

Recent thinking from our Data Management team

We Can Help Breakthrough

Subscribe to Our Newsletter

Read Our Latest Content

Who We Are

Who We Serve

Insights & Expertise

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