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Bill Sheldon
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Bill Sheldon2019-03-06 11:54:472019-03-08 06:06:469 Requirements for Effective Cross-Selling in Financial ServicesOptimal Decisions Across the Buying Journey
Drive more revenue across acquisition, retention, and cross-sell.
The Right Mix for The Right Customers
Omnichannel analytics provide integrated recommendations across awareness and direct channels.
Delivered Directly to Sales and Marketing
Route decisions directly to marketing automation, website, CRM and customer success systems.
20+Years Experience in Sales and Marketing Data Science
Starting with best practices gets you better results, faster.
Optimal Decisions Across the Buying Journey
Drive more revenue across acquisition, retention, and cross-sell.
The Right Mix for The Right Customers
Omnichannel analytics provide integrated recommendations across awareness and direct channels.
Delivered Directly to Sales and Marketing
Route decisions directly to marketing automation, website, CRM and customer success systems.
20+Years Experience in Sales and Marketing Data Science
Starting with best practices gets you better results, faster.
Key Benefits
Optimize your marketing and sales activities to grow revenues by bringing proven modeling approaches into your organization.
Collaborative
We work with you and can hand off at any time; no black boxes.
Reproducible
Reproducibility back to the database, ensuring that results are valid over time and between people.
Actionable
Segmentations and complex models have to work in the real world; we strive for maximum assignability.
Use Case Expertise
Our data scientists and analysts know marketing and sales—not just syntax.
Scientific
We don’t shy away from reporting “bad” results, because a tough meeting today is infinitely preferable to a bad production model.
Measurable
We build in measurability so we know how a model will be judged before releasing it.
Analytics Solutions
We work across marketing and sales use cases to provide holistic go-to-market data science support. Our analytics fall into these five categories:
How We Work
Outside or inside your domain, pilot to ongoing relationship, we configure a solution to your specifications.
Hosted by MarketBridge
PlayCaller marketing data management platform.
Inside Your Domain
Technology agnostic, can work in Python, R, or SAS.
Pilot / Single Use Case
Four-to-eight week sprint to prove results and become comfortable in the data environment; code / repository handed off at the conclusion of the work.
Ongoing Services
Typically year-long contracts, MarketBridge team is embedded with the client, either virtually or hybrid on-site / off-site.
Why Us
These days, everyone claims to be a data scientist. MarketBridge pioneered marketing science in the late 1990s, and we have never looked back, hiring, training, and developing the best marketing scientists in the industry.
Andy Hasselwander
Chief Analytics Officer
Andrew Rouse
Director, Data Science
Teodora Davidkova
Principal Data Scientist
Isabella Salmi
Data Scientist
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Bill Sheldon
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Bill Sheldon2019-03-06 11:54:472019-03-08 06:06:469 Requirements for Effective Cross-Selling in Financial Services
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MarketBridge
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MarketBridge2018-08-21 14:35:282019-02-22 14:43:34Marketing Analytics Family Tree
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Andy Hasselwander
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Andy Hasselwander2018-07-31 17:07:322019-01-02 12:46:50What About Small Data? Part 2
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Andy Hasselwander
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Andy Hasselwander2018-07-19 17:28:062019-02-21 15:27:5210 Step Checklist for Creating Actionable Segmentations and Personas
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Andy Hasselwander
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Andy Hasselwander2018-07-12 15:30:282019-01-02 12:48:52How to Build a Product-Centric Data Science Organization
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Andy Hasselwander
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Andy Hasselwander2018-06-26 14:34:542019-01-02 12:50:02What About Small Data? Part 1
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Andy Hasselwander
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Andy Hasselwander2018-06-21 13:57:162019-01-02 12:52:22Coming Full Circle: Bringing Art Back to Marketing Science
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Tim Furey
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Tim Furey2018-06-21 13:35:522019-01-02 12:52:54Why MarketBridge Hired a Chief Analytics Officer
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Tim Furey
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Tim Furey2018-05-21 10:09:112019-01-02 12:53:325 CEO Principles for Developing an Applied Analytics Strategy
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