Predictive Analytics

Know your buyers’ next steps before they do.

Why? Because potential revenue opportunities are often missed. Design, build, and scale an analytic engine focused on driving critical signals to sales and marketing.

Optimal Decisions Across the Buying Journey

Drive more revenue across acquisition, retention, and cross-sell.

The Right Mix for The Right Customers

Omnichannel analytics provide integrated recommendations across awareness and direct channels.

Delivered Directly to Sales and Marketing

Route decisions directly to marketing automation, website, CRM and customer success systems.

20+Years Experience in Sales and Marketing Data Science

Starting with best practices gets you better results, faster.

Optimal Decisions Across the Buying Journey

Drive more revenue across acquisition, retention, and cross-sell.

The Right Mix for The Right Customers

Omnichannel analytics provide integrated recommendations across awareness and direct channels.

Delivered Directly to Sales and Marketing

Route decisions directly to marketing automation, website, CRM and customer success systems.

20+Years Experience in Sales and Marketing Data Science

Starting with best practices gets you better results, faster.

Key Benefits

Optimize your marketing and sales activities to grow revenues by bringing proven modeling approaches into your organization.

Collaborative

We work with you and can hand off at any time; no black boxes.

Reproducible

Reproducibility back to the database, ensuring that results are valid over time and between people.

Actionable

Segmentations and complex models have to work in the real world; we strive for maximum assignability.

Use Case Expertise

Our data scientists and analysts know marketing and sales—not just syntax.

Scientific

We don’t shy away from reporting “bad” results, because a tough meeting today is infinitely preferable to a bad production model.

Measurable

We build in measurability so we know how a model will be judged before releasing it.

Analytics Solutions

We work across marketing and sales use cases to provide holistic go-to-market data science support. Our analytics fall into these five categories:

Marketing Mix Sales / Channel Direct Acquisition Customer / Retention Content

Marketing Mix

Mix modeling for attribution and optimization
Sales forecasting
Overall ROI / ROMI

Sales / Channel

Sales coverage
Sales compensation
Channel optimization
Pricing optimization

Direct Acquisition

Direct mail / email models
Test design
Digital audience optimization
Retargeting cadence
Promotion effectiveness

Customer / Retention

Account-based marketing models
Actionable segmentation
Social graph analysis
In-depth profiling

Content

Next-best offer
Text mining and optimization
Tagging
Sales enablement optimization

How We Work

Outside or inside your domain, pilot to ongoing relationship, we configure a solution to your specifications.

Hosted by MarketBridge

PlayCaller marketing data management platform.

Inside Your Domain

Technology agnostic, can work in Python, R, or SAS.

Pilot / Single Use Case

Four-to-eight week sprint to prove results and become comfortable in the data environment; code / repository handed off at the conclusion of the work.

Ongoing Services

Typically year-long contracts, MarketBridge team is embedded with the client, either virtually or hybrid on-site / off-site.

Why Us

These days, everyone claims to be a data scientist. MarketBridge pioneered marketing science in the late 1990s, and we have never looked back, hiring, training, and developing the best marketing scientists in the industry.

Andy Hasselwander
Chief Analytics Officer

Andrew Rouse
Director, Data Science

Teodora Davidkova
Principal Data Scientist

Isabella Salmi
Data Scientist

How to get started

Schedule Time for a Consult

We’d love to hear about your sales and marketing analytics challenges, and discuss how we could help with a four- to eight-week pilot.

SCHEDULE A DEMO

Call or Email Us

Interested in learning more? Call or email us with any questions you might have.

1-888-GO-TO-MKT

ahasselwander@market-bridge.com

Recent thinking from our Predictive Analytics team

Reboot Customer Retention: Using Data to Idle Defection Risk

May 26, 2020

Most companies can expect the inevitable, 10-20% YoY attrition of existing buyers. But under pandemic circumstances, businesses can’t risk any additional loss furthermore making “the customer experience” an important area of scrutiny. Join us on Thursday, June 11th at 3:00 PM ET as we cover the specific data points needed to predict at-risk-buyers and improve CX.

Reboot Customer Cross-Sell: How to Capitalize on High Yield Opportunities Now

May 13, 2020

As companies bounce back from lockdowns, sales and customer experience teams need to focus their resources on high yield revenue opportunities for an aggressive restart. It’s a no brainer for organizations like these to focus on existing customers – today’s installed customer base drives at least 80% of tomorrow’s revenues. Join us on Thursday, May 28th at 3:00 PM ET as we cover the specific datapoints needed to predict a buyer’s growth potential AND how to drive scalable cross-sell programs for your front-line teams.

Webinar: Multi-touch Attribution & Measuring Your Marketing Halo

March 20, 2020

Watch the on-demand, 30-minute recorded webinar, "Multi-touch Attribution and Measuring Your Marketing Halo," as MarketBridge analytics leaders Andy Hasselwander and Brice Chaney synthesize 20+ years of multi-channel attribution experience. Get best practices on integrating direct response measurement and econometric modeling to understand which channels drive demand—even for long-sales cycles and complex products and services.

Multi-Touch Attribution (MTA) Beyond Digital Channels

March 9, 2020

Multi-touch attribution is critical for marketers who want to truly understand ROI of their various channels. While the term “MTA” is en vogue right now, this has been a problem for marketers for a long time. In the 1960s, television advertising might be driving some proportion of sales at retail, but no one knew how much. To solve this problem, statisticians used the tools of econometrics to build regressions...

Multi-touch Attribution & Measuring Your Marketing Halo

December 12, 2019

Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle.

Optimizing B2B Return on Marketing Investment

October 21, 2019

Achieving the optimal marketing mix is challenging, especially for B2B businesses. Top- and bottom-funnel investments, like brand building, demand generation and sales enablement, pay off at different rates and in different ways and need to be adjusted based on growth goals. There are three key inputs to optimize your marketing mix:

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Bridging your data, technology, and consumer experiences.

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Predictive Analytics

Know your buyers’ next steps before they do.

Why? Because potential revenue opportunities are often missed. Design, build, and scale an analytic engine focused on driving critical signals to sales and marketing.

Optimal Decisions Across the Buying Journey

Drive more revenue across acquisition, retention, and cross-sell.

The Right Mix for The Right Customers

Omnichannel analytics provide integrated recommendations across awareness and direct channels.

Delivered Directly to Sales and Marketing

Route decisions directly to marketing automation, website, CRM and customer success systems.

20+Years Experience in Sales and Marketing Data Science

Starting with best practices gets you better results, faster.

Optimal Decisions Across the Buying Journey

Drive more revenue across acquisition, retention, and cross-sell.

The Right Mix for The Right Customers

Omnichannel analytics provide integrated recommendations across awareness and direct channels.

Delivered Directly to Sales and Marketing

Route decisions directly to marketing automation, website, CRM and customer success systems.

20+Years Experience in Sales and Marketing Data Science

Starting with best practices gets you better results, faster.

Key Benefits

Optimize your marketing and sales activities to grow revenues by bringing proven modeling approaches into your organization.

Collaborative

Reproducible

Actionable

Use Case Expertise

Scientific

Measurable

Analytics Solutions

We work across marketing and sales use cases to provide holistic go-to-market data science support. Our analytics fall into these five categories:

Marketing Mix

Sales / Channel

Direct Acquisition

Customer / Retention

Content

How We Work

Outside or inside your domain, pilot to ongoing relationship, we configure a solution to your specifications.

Hosted by MarketBridge

Inside Your Domain

Pilot / Single Use Case

Ongoing Services

Why Us

These days, everyone claims to be a data scientist. MarketBridge pioneered marketing science in the late 1990s, and we have never looked back, hiring, training, and developing the best marketing scientists in the industry.

How to get started

Schedule Time for a Consult

Call or Email Us

Recent thinking from our Predictive Analytics team

We Can Help Breakthrough

Subscribe to Our Newsletter

Read Our Latest Content

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Solutions

Industry Expertise

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