The corner-stone of sales enablement is empowering sales resources with the right message in the right format for the right buying scenario. This proves difficult with the plethora of sales content to choose from and all of the systems and tools available to help organize and distribute such content.
With over 25+ years executing best-in-class sales engagement programs, we know how to optimize the impact of sales enablement content:
Breaking down sales content into it’s buyer relevant characteristics, usage and perceived quality, and appropriate timing for buyer progression.
Content Engine Set-Up
Tagging and scoring content, creating content where there are gaps, and developing a feedback algorithm for writers and marketers.
Understanding data inputs such as rep utilization and pipeline influence to create a 360 degree feedback engine for optimized content creation.
Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.