Part 3 – Prevent Customer Detours Through Digital Engagement

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The Ultimate Guide to the New Buyer’s Journey – Part 3: Prevent Customer Detours Through Digital Engagement We established in Part 1 that digital and online channels are playing a significant role in the new buyer’s journey. Organizations need to create digital strategies for multiple digital channels, including but not limited to, SEO, Social Media, […]

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B2B Buyers are Changing How They Buy; Are You Changing How You Sell?

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B2B Customers have clearly changed how they conduct their buying process. Their expectations have changed as it relates to their process of evaluating product or service options, self-educating, participating in decision making groups, and ultimately deciding on and making a purchase. Customers now spend significantly more time doing on-line research, they expect to be served […]

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Part 2 – Segmentation Must Be The First Step

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The Ultimate Guide to the New Buyer’s Journey – Part 2: Does Your Segmentation Lead the Way? Part of the power of the new buying behavior is the opportunity associated with the millions of touchpoints which customers make with your online platforms. This data (when integrated and married with social, CRM, and transaction history) can […]

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