Empower commercial teams to reach more customers, anticipate buying behavior, and accelerate the digital sales process to deliver value.

B2B Revenue Leaders: Are You Making This Costly Mistake During an Economic Downturn?

While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization’s long-term growth and success. We cover three reasons why B2B revenue leaders shouldn’t cut marketing spend and three tactical go-forward steps to increase efficiency.

How Financial Advisor Needs Are Changing Amid Economic Uncertainty

A benchmark study for Asset Management, Sales, and Marketing leaders on supporting Financial Advisor needs post-pandemic growth.

Unlocking the True Potential of Digital Selling

In an article for Sales & Marketing Management, Senior Vice President Steven Lewis shares his expertise on how B2B companies can drive better CX and seller productivity with digital selling.

The Science of Data-Driven, Digital Selling

Watch the on-demand webinar on digital selling; cut through the false hope of tech investments and build an omnichannel digital experience.

4 Best Practices for Activating Digital Selling

By 2040, 95% of all B2B purchases will take place through digital channels. In this framework, we define what digital selling is and what it is not while providing 4 steps to best-in-class digital transformation.

5 Key Account Coverage Trends in MedTech

Increased market complexity has solidified the requirement to incorporate multi-channel account strategies and programs into commercial organizations for MedTech companies. Here are 5 key trends in building account partnerships and collaborations.

Sales Enablement Outlook 2021

We conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our “Sales Enablement Outlook 2021” report for three key sales enablement investment themes in the post-disruption environment.

Digital Advertising 2020: A Lot More Quality Digital Eyeballs

Of all of the emergent phenomena that have occurred over the past nine months, one that hasn’t gotten much press is the dramatic increase in the supply of quality digital impressions. There isn’t a published source measuring this very real metric—it has to be triangulated between total impressions, e-commerce sales, click-through rates, and prices—but marketers across many categories know that digital marketing is killing it right now…

Reboot Sales Territories: Rethinking Geographic Territory-Based Sales Models

Augmenting geographic-centric planning with more industry and market-centric expertise and context will be critical in the post-coronavirus era. Watch our on-demand webinar as we cover how to reboot sales territories to optimize sales models and apply data-driven sales motions for faster sales cycles and greater ROI.

Conducting a Data Audit to Prepare for Digital Sales Transformation

There are 7 key traits to establish a strong data foundation that will help prepare you for a successful digital sales transformation. Download the framework for these 7 key traits and get 9 actionable tasks to help you prepare for digital sales transformation.