Creating a Consistent Customer Experience with Sales Content

Every organization understands the importance of offering consistent products and services, but most don’t understand the role content can play in delivering a consistent customer experience. Consistency encourages regularity and reliability, which in turn makes customers feel safe and open to building a long-term relationship with you and your product or service. A study by […]

3 Core Components of Successful Content Personalization

What is content personalization? Put simply, content personalization is the process of delivering the right message to the right person at the right time. Unfortunately, a content personalization strategy can be challenging to define and even more challenging to implement successfully. According to a recent survey from Adobe, 77% of marketers report real-time personalization is […]

6 Step Framework for Marketing Content Optimization

In today’s marketing landscape of channel proliferation, ultra-savvy buyers, and chronic shortages of time and attention, investing in really good content might be the highest ROI decision a CMO or CRO can make. Really good content performs in a non-linear way, but what is it that makes that “one piece” drive ten times more eyeballs […]

Episode 4: Connect Data & Content to Quarterly Revenue Growth

The Killer Slide Series on Data-Driven Revenue Growth Let’s get tactical… In Episode 4, MarketBridge’s CEO discusses how to use existing data and content to fuel your specific acquisition, cross-selling or upselling revenue growth objectives. We get it, attempting to aggregate every data source can be complex and cumbersome. The PlayCaller™ methodology signals exactly who […]

Content + Sales = The Perfect Match for Marketing ROI

If you think back to middle school, getting that girl/guy to say yes to that first date meant you had to put yourself out there. Remember that nerve-wracking process? Passing a cheesy note through a friend (“Do you like me? Yes or No?”) amounted to nothing, because how could you possibly get that guy/girl to […]

How to Turn the Content “Thermostat” Down

I finally justified to my wife why I bought $200 Nest thermostats a year ago… After receiving a heating bill that was double what we were expecting, I jumped into the metrics that Nest thermostats provide. Immediately I saw the problem… the heat was coming on repeatedly during the night (see Energy History below) during […]

3 Harsh Realities Every Marketer Faces When it Comes to Content… and How to Solve Them

Content is king… or so they say. But the hardest part is effectively measuring it’s return on investment. Whether you are in manufacturing, technology, healthcare, banking, or another industry, the problem is apparent. A recent study from Sirius Decisions states companies are spending tons of money on content; small companies – $175,000, medium companies – […]

Why FinServ Businesses Need To Rethink Content. Period.

As virtually every marketer has heard, producing great content helps drive awareness, builds trust with customers, and improves lead conversion. For FinServ, Content Marketing is critical to building relationships and trust, and helping to educate customers on what are often very complex product offerings. But, knowing WHAT to share out of all of the types […]

“Big Data” & “Big Content” are Sales & Marketing’s Best Friends

The demand for “big data” and “big content” to better acquire, retain, and cross-sell B2B customers is growing rapidly. Since 2010, most B2B companies have made significant investments in four core types of customer engagement platforms: CRM (e.g. Salesforce) Marketing automation (e.g. Eloqua, Marketo) Content management (e.g. Adobe) Social media (e.g. Linkedin) These platforms have […]

Killing Reps Softly with Customer Data and Marketing Content

As sales leaders, we spend a lot of our time trying to figure out how to make our sales teams more productive. Selling into the sales and marketing technology space, MarketBridge sees many of our clients and peers struggling to do the same. Through that observation, an interesting and counter-intuitive trend has emerged. In an […]