Leads are an integral part of any marketing and sales strategy. This issue is that it’s difficult for marketers to know which leads will convert successfully into customers. Sometimes “quality” leads can fizzle out and “suspect” leads can turn into big business.”
The best practices for lead follow up begin with a strategy. Maximizing the efficiency of the interaction and the potential of the transaction is at the core of this strategy. Your lead’s time is valuable. That said, there’s no such thing as the ideal lead, and all leads will need to be coached through the buying process to some degree. The trick is to get a quick handle on what your lead needs in order to successfully convert.
Check out the below infographic for a best practice approach to lead follow up.