I used to run sales training sessions for direct B2B-focused sales teams. A portion of the session always focused on great questions sales people should ask their prospects. However, when you run a working session and ask the sales people what questions they use, you always get a few ones that make you cringe. For […]
Want to help your sales team close more deals this quarter? Predictive analytics can give you results in a week or two. I have been working directly with sales leaders for over six years and one of my favorite things is the look of surprise and joy on their faces when I show them the […]
Nurture campaigns have recently sparked the interest of marketers. They are now paying close attention to trending engagement tactics that result in higher conversion rates. That being said, it’s not easy to launch a nurture campaign. A best practice would suggest to run a pilot nurture campaign that we will define as a “nurture engine” […]
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