Loyal customers are the Holy Grail for any business. That’s why marketers, account executives, sales representatives and customer support teams all have a shared goal of positive interactions that increase loyalty. One of the best customer retention strategies your business can adopt is a loyalty program. Loyalty programs can help you build a strong customer […]
One of the sessions I attended at the SiriusDecisions Summit in Nashville last week posed the question, does alignment matter? It sounded like such a strange question because the very essence of our lives centers around alignment; alignment of body and mind, alignment of work and family, and of course, alignment of marketing and sales […]
You know what they say…content is king. Yet, we often hear a recurring question: “Can content marketing increase sales?” Luckily, the general answer is “yes!” Content marketing and sales go hand-in-hand because content can drive interested visitors to your site. The click-through rates show that many customers are interested in more than just the advice […]
The buzz around social selling has grown to a thunderous clamor in the past year so it’s not news that social selling is now an essential part of an effective sales strategy. Far more than just a trend, social selling is a technique shift that has impact on all stages of the funnel and works […]
Digital Sales: What Does It Mean? How much time does your company invest in landing a single sale? Traditional sales — the phone calls, meetings, and lunches of the past — have taken a back seat to digital sales in the past decade. Now, companies hoping to steadily land new clients must reinvent the sales […]
Social Media Marketing via Facebook, for most brands, started out like that perfect pair of shoes: comfortable, you know you’ll get noticed when you slip them on in the morning, and best of all, they were given to you as a gift so they didn’t cost you a penny. Last night I gleefully rediscovered my […]
Success in sales really comes down to two things: expertly managing your team and exceeding quota. If only it were so simple. In the fast-paced and internet driven world of today, sales organizations are having to retool their tried and true methods of finding and engaging customers. These days, having an online presence is more […]
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