With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.
The cornerstone of sales enablement is empowering sales resources with the right message in the right format for the right buying scenario. Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.
CMOs and product marketers face an increasingly high hurdle to engage personally with their prospective buyers. Download the framework for a 10 step checklist to creating actionable personas for incremental revenue growth.
ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..
We’ve identified a 6-step approach to improve the customer experience, ultimately helping you drive customer loyalty. Download the framework to learn about our 6-step ethnographical approach to improving the customer experience, and get our checklist for the 9 to-do’s to ensure research success.
Companies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a 7-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-do’s when embarking on a channel redesign.
There are 3 key inputs to optimize B2B return on marketing investment as well as critical dos and don’ts. Download the framework for detail into these inputs and get 6 critical dos and don’ts to optimize your B2B marketing mix.
There are 7 key traits to establish a strong data foundation that will help prepare you for a successful digital sales transformation. Download the framework for these 7 key traits and get 9 actionable tasks to help you prepare for digital sales transformation.
Our core building blocks of best-in-class sales enablement programs are essential starting points for planning. Download the framework for 4 key steps to formalize and actualize an agile sales enablement roadmap.
We’ve seen three common barriers that impede the successful adoption of data-driven insights by your sales channels. Download the framework for 10 go-do’s to break through these adoption barriers and drive revenue growth.
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